Yann Gouriou

Coo & Co-Founder
@TRAVELIKO

International hotelier and entrepreneur with extensive experience and well versed in all operational and financial aspects of running small, medium to large volume operations. Exposure to various markets such as Europe, South Pacific, Middle East, Asia and Caribbean.

Proven track record to deliver positive business results while improving the tangible as well as intangible service aspects of the operation. Passionate and dedicated leader of people, committed to developing and furthering talent in the industry.

Interview

How important is Digital Marketing and Digital Distribution Channels for the travel industry today?

Everyone talks about the millennial generation, I foresee it more as a behaviour pattern rather than an age bracket. The millennial behaviour imply being more tech savvy and using the internet much more than previous generation hence the necessity for the travel industry to focus its effort towards the Digital world. How important is it well it is crucial for the travel industry to adapt and foster this channel that will become if not already the main channel.

How can we redefine the way to do business with the help of the new digital technologies?

Technologies should help us address and fix issues not taking advantage of a loophole in the system. Making the wheel roll faster, smoother and more efficiently offering a better experience to the consumer.

An event like “Digi.travel Conference & Expo” how can help travel & hospitality professionals to keep abreast with the trends and evolution in the digital technology?

It’s all about sharing ideas and innovation accepting that the established paradigm can be changed for the better.