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CEN International

CEN International

Your Marketing & Customer Engagement Partner

CEN International is a marketing solutions firm based in Bangkok with its origin in digital design thinking serving the travel, tourism, hospitality, lifestyle, service, and education industries. ‎Comprised of subject matter experts, the firm is made up of various focused disciplined agencies from design and website development (C&O), and destination strategy consulting (Destinspire), as well as solutions from social CRM (ENWOKE), and influencer marketing (Blogger Matchup).

CEN International incubates and invests in select ventures by levering it’s capabilities, solutions, and expertise, including the MekongMoments campaign platform, powered by ENWOKE, on behalf of the six countries of the Greater Mekong Subregion and the Mekong Tourism Coordinating Office.

With German roots, CEN International and its founding partners have diverse and deep experience in ‎Southeast Asia and China, having served major companies and organizations both in public and private sectors. CEN International has been recognized for its innovation and design with international industry awards, including the 2017 ITB Berlin Golden City Gate Award. A UNWTO Affiliate Member via its partner Chameleon Strategies, its founders are committed to corporate social responsibility and giving back to local communities.
Company Details:
CEN International Co., Ltd.
Floor 5, 281/19-23 Silom Soi 1, Bangrak, Bangkok 10500, Thailand
[email protected]
Contact at Digi.travel
Gerrit Kruger
Managing Director
Contact at Digi.travel
Natthaphon Toanan (Yor)
Executive
Website:
www.ceninternational.com
Interview
Gerrit Kruger

Gerrit Kruger
Managing Director

What is the biggest trend in digital technology which will affect the travel & hospitality industry in the following years?
Consumers are moving away from standard mass-market experiences. They are looking for authentic and exclusive holidays, not only looking for a bed to stay but also for a story to tell and relying more and more on peer generated content during the travel planning, booking and story telling processes. Companies will have to move from social communication to social commerce to keep up with the trends and capture consumers. This does not only mean to rely on technology but it means that a high integration of the experience, brand presentation and social media channels will be required. CEN International is helping companies and organisations with design and story telling, marketing, digital platforms as well as systems for social integration to meet the needs of future travellers.

What is the most important challenge travel & hospitality professional will face in the digital era?
The number of platforms and touch points with consumers is increasing. Travel & hospitality professionals are already facing a challenge to manage all channels and systems that are required today. Managing the experience offline as well as online and steering and monitoring consumer generated content will be the biggest challenge in the digital era.

What solutions are you planning to present to the Digi.travel delegates and what issues these solutions solve?
We are presenting a number of solutions to the Digi.travel delegates. Foremost of all @MekongMoments, which is a visual consumer marketing campaign and travel inspiration platform that promotes the Greater Mekong Subregion (GMS) as a single tourism destination. It is a collaboration among travel and tourism stakeholders of all sizes. @MekongMoments builds social media marketing capacity in the Mekong region and enables experiences for tuk-tuk drivers and tour guides to large hotels and destinations to run campaigns.

Meet them at the Digi.travel Expo
Gerrit Kruger

Gerrit Kruger
Managing Director

Natthaphon Toanan (Yor) Executive

Natthaphon Toanan (Yor)
Executive