Director @VIVID BANGKOK CO.LTDBANGKOK RIVER PARTNERS
David, an Australian who’s lived in Bangkok since 2002 and with a wealth of experience in broadcasting, arts management and NGO work, was enlisted by Bangkok River Partners to market the Chao Phraya River as a destination for leisure and tourism. Building the brand included reaching out to the creative community already active in Bang Rak and Klongsan, marking the genesis of the Creative District.
How important is Digital Marketing and Digital Distribution Channels for tourism destinations today?
“Building a destination brand without content and a digital universe would be impossible in today’s market.”
Which are the threats and opportunities for the travel industry from the digital technologies?
“The biggest threat is doing nothing. You will not know the opportunities unless you get your hands dirty early.”
How can “Digi.travel Conference & Expo” help destination managers to keep abreast with the trends and evolution in the digital technology?
“Today, it seems, budgets in all sectors are limited, making collaboration more important than ever. The Digi.travel Conference & Expo is a great way to identify projects and partners on which to collaborate”